Author = Zarei, azim
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience

Volume 21, Issue 51, October 2022, Pages 153-183

10.52547/jbmp.2023.229971.1443

ghazale Taheri; Azim zarei; Davod Feiz; Mahdi Dehghani Soltani


Providing a framework for the internationalization of B2B platforms

Volume 21, Issue 50, July 2022, Pages 183-206

10.52547/jbmp.21.50.183

Azim zarei; Maryam Asgharinajib; sima alipour


Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator

Volume 20, Issue 45, June 2021, Pages 13-38

10.52547/jbmp.20.45.13

hooshmand bagheri garbollagh; Morteza ملکی مین باش رزگاه; Davod Feiz; Adel Azar; Azim zarei


Designing the alignment model of social media marketing tools and goals.

Volume 19, Issue 43, October 2020, Pages 120-148

10.29252/jbmp.19.43.120

Moein Koloushani; Davod Feiz; Morteza Maleki Minbash Razgah; Azim zarei